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Reducing Missed Calls with CRM Automation

HVAC • Las Vegas, NV

Project Overview

Rapid Temp HVAC was losing leads after hours and needed a reliable way to capture and follow up on inbound inquiries.

Business Type

Emergency HVAC Services

Industry

HVAC

Location

Las Vegas, NV

Website

Visit Site

The Challenge

Problems We Needed to Solve

Several critical obstacles were limiting growth potential

Missed Calls After Hours

High intent calls were going unanswered during busy times.

Slow Follow Up

Leads that did come in were not followed up consistently.

Limited Visibility

The team could not easily see which campaigns produced booked jobs.

Project Deliverables

What We Delivered

Comprehensive solutions tailored to drive measurable business growth

CRM automation workflows

Call tracking setup

Automated SMS and email follow ups

Google Ads conversion tracking

Our Strategy

Always On Lead Response

We implemented automation so every lead received a fast response and internal teams could track outcomes.

Missed Call Automation

Triggered SMS messages when calls were missed.

Lead Routing

Assigned leads automatically based on service area and availability.

Reporting

Connected call outcomes to ad campaigns for better optimization.

Paid Advertising

PPC Campaign Optimization

Data-driven paid search strategies that maximize ROI and conversion rates

Campaign Structure

Ran intake focused search campaigns to drive early inquiries while SEO matured.

Keyword Strategy

Focused on high-intent keywords with clear commercial value. Implemented comprehensive negative keyword lists to eliminate wasted spend.

Ad Copy Optimization

Created compelling ad copy highlighting unique value propositions, clear calls-to-action, and relevant ad extensions to improve click-through rates.

Landing Page Alignment

Ensured each ad group directed traffic to dedicated landing pages with relevant content, reducing bounce rates and improving conversion rates.

Before

Missed call rate

High

Follow up speed

Inconsistent

Attribution

Limited

After

Response time

Faster and consistent

Booked jobs

Increased from recovered leads

Attribution

Clearer

Website Redesign & Development

After Hours Messaging

Added clarity about scheduling and emergency availability.

Lead Capture

Improved call to action placement to support forms when calls were busy.

Outstanding Results

The Impact

Here's how our strategic approach transformed the business

Overall Performance Impact

The clinic began receiving steady intake inquiries shortly after launch and established a durable digital foundation for continued growth.

Search Visibility Improvements

•Local impressions: Growing week over week

•Pages indexed: Core pages indexed quickly

•Organic inquiries: Early upward trend

Business Impact

The combined improvements in search visibility and paid advertising efficiency created a sustainable lead generation system with predictable costs and consistent quality.

Success Factors

Why This Worked

The critical ingredients that made this campaign a remarkable success

Automation Coverage

Every lead received a response even during peak volume.

Better Attribution

Clear tracking improved optimization decisions.

Operational Consistency

Routing and workflows reduced reliance on manual follow up.

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