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Improving Intake Conversion Rates Through Website Optimization

Autism • Phoenix, AZ

Project Overview

Next Step ABA had website traffic but intake forms were not being completed at the rate needed to support growth.
Business Type
ABA Therapy Provider
Industry
Autism
Location
Phoenix, AZ
Website
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The Challenge

Problems We Needed to Solve

Several critical obstacles were limiting growth potential

1

Friction In Intake Flow

Forms were long and unclear which reduced completions.

2

Limited Trust Signals

Visitors needed clearer reassurance and process transparency.

3

Mobile Drop Off

Mobile users were leaving before completing key actions.

Project Deliverables

What We Delivered

Comprehensive solutions tailored to drive measurable business growth

1

Website redesign

2

Intake flow optimization

3

On page SEO improvements

4

Analytics and goal tracking

Our Strategy

Simplifying the Intake Journey

We reduced friction and improved clarity so families could complete intake steps with confidence.

1

Shorter Forms

Reduced fields and improved step clarity while still collecting key information.

2

Stronger Process Pages

Added clear content about how intake works and what to expect.

3

Mobile Usability

Improved speed and layout for mobile completion.

SEO Transformation

The Impact

Strategic optimization that drives organic growth and visibility

Technical Foundation

Built foundational local SEO with technical setup, on-page targeting, and local signals to support Maps exposure.

On-Page Optimization

Optimized page titles, meta descriptions, and header tags to align with target keywords and user search intent.

Local SEO Enhancement

Strengthened Google Business Profile optimization, improved NAP consistency, and created location-specific content.

Content Strategy

Developed content targeting customer questions and service-related queries, building topical authority.

Website Redesign & Development

1

Form Design

Improved readability and reduced friction on mobile.

2

Navigation

Simplified menus and added clear next step links.

3

Trust Content

Added FAQs and process clarity to improve confidence.

Outstanding Results

The Impact

Here's how our strategic approach transformed the business

Overall Performance Impact

The clinic began receiving steady intake inquiries shortly after launch and established a durable digital foundation for continued growth.

Search Visibility Improvements

•Local impressions: Growing week over week

•Pages indexed: Core pages indexed quickly

•Organic inquiries: Early upward trend

Business Impact

The combined improvements in search visibility and paid advertising efficiency created a sustainable lead generation system with predictable costs and consistent quality.

Success Factors

Why This Worked

The critical ingredients that made this campaign a remarkable success

1

Reduced Friction

Fewer steps led to more completions.

2

Better Clarity

Families understood what happens next.

3

Mobile First

More conversions came from mobile improvements.

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