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Google AdsCRM automation

Reducing Cost Per Intake with Paid Search Optimization

Autism • Chicago, IL

Project Overview

Thrive ABA Center wanted to reduce cost per intake while improving inquiry quality and speeding up follow up.
Business Type
ABA Therapy Clinic
Industry
Autism
Location
Chicago, IL
Website
Visit Site
The Challenge

Problems We Needed to Solve

Several critical obstacles were limiting growth potential

1

High Cost Per Lead

Campaigns were too broad and included low intent traffic.

2

Lead Quality Variability

Some inquiries were not a fit for service areas or eligibility.

3

Delayed Follow Up

Slow response times reduced appointment completion.

Project Deliverables

What We Delivered

Comprehensive solutions tailored to drive measurable business growth

1

Google Ads restructure

2

Negative keyword strategy

3

Conversion tracking improvements

4

CRM follow up automation

Our Strategy

Quality Focused Paid Acquisition

We refined targeting and created fast follow up systems to improve both cost efficiency and outcomes.

1

Keyword Refinement

Prioritized intake intent terms and removed low intent queries.

2

Ad Copy Testing

Improved clarity on services, coverage, and next steps.

3

Automation

Triggered immediate follow ups for missed calls and form submissions.

Paid Advertising

PPC Campaign Optimization

Data-driven paid search strategies that maximize ROI and conversion rates

Campaign Structure

Ran intake focused search campaigns to drive early inquiries while SEO matured.

Keyword Strategy

Focused on high-intent keywords with clear commercial value. Implemented comprehensive negative keyword lists to eliminate wasted spend.

Ad Copy Optimization

Created compelling ad copy highlighting unique value propositions, clear calls-to-action, and relevant ad extensions to improve click-through rates.

Landing Page Alignment

Ensured each ad group directed traffic to dedicated landing pages with relevant content, reducing bounce rates and improving conversion rates.

Before
Cost per lead
$156
Unqualified inquiries
High
Response time
Slow
After
Cost per lead
$79
Unqualified inquiries
Reduced
Response time
Faster with automation

Website Redesign & Development

1

Landing Page Alignment

Improved page content to match ad intent and reduce confusion.

2

Conversion Tracking

Tracked forms and calls accurately to guide optimization.

Outstanding Results

The Impact

Here's how our strategic approach transformed the business

Overall Performance Impact

The clinic began receiving steady intake inquiries shortly after launch and established a durable digital foundation for continued growth.

Search Visibility Improvements

•Local impressions: Growing week over week

•Pages indexed: Core pages indexed quickly

•Organic inquiries: Early upward trend

Business Impact

The combined improvements in search visibility and paid advertising efficiency created a sustainable lead generation system with predictable costs and consistent quality.

Success Factors

Why This Worked

The critical ingredients that made this campaign a remarkable success

1

Intent Filtering

Better targeting reduced waste.

2

Faster Response

Automation increased booking follow through.

3

Continuous Optimization

Search term reviews steadily improved performance.

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