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Increasing Intake Requests for an ABA Therapy Clinic

Autism • Austin, TX

Project Overview

Bright Path ABA wanted to increase intake requests while maintaining clarity, trust, and compliance for families seeking therapy services.
Business Type
ABA Therapy Clinic
Industry
Autism
Location
Austin, TX
Website
Visit Site
The Challenge

Problems We Needed to Solve

Several critical obstacles were limiting growth potential

1

Low Website Conversions

Visitors were not completing the intake form or calling consistently.

2

Limited Search Visibility

Local search exposure was not strong enough for consistent inquiry volume.

3

Manual Follow Up

Intake handling was manual which slowed response times.

Project Deliverables

What We Delivered

Comprehensive solutions tailored to drive measurable business growth

1

Website build with intake focused UX

2

Local SEO optimization

3

Google Ads campaigns

4

CRM intake automation and tracking

Our Strategy

Building a Trust Focused Intake Funnel

We improved clarity and reduced friction while ensuring every inquiry was tracked and responded to quickly.

1

Family Focused Messaging

Improved page clarity around services, process, and next steps.

2

Local SEO Pages

Built service area pages to support local discovery.

3

Intake Focused Ads

Ran search campaigns aligned to intake intent with clear calls to action.

4

Automation

Implemented fast responses and lead routing to reduce missed inquiries.

SEO Transformation

The Impact

Strategic optimization that drives organic growth and visibility

Technical Foundation

Built foundational local SEO with technical setup, on-page targeting, and local signals to support Maps exposure.

On-Page Optimization

Optimized page titles, meta descriptions, and header tags to align with target keywords and user search intent.

Local SEO Enhancement

Strengthened Google Business Profile optimization, improved NAP consistency, and created location-specific content.

Content Strategy

Developed content targeting customer questions and service-related queries, building topical authority.

Paid Advertising

PPC Campaign Optimization

Data-driven paid search strategies that maximize ROI and conversion rates

Campaign Structure

Ran intake focused search campaigns to drive early inquiries while SEO matured.

Keyword Strategy

Focused on high-intent keywords with clear commercial value. Implemented comprehensive negative keyword lists to eliminate wasted spend.

Ad Copy Optimization

Created compelling ad copy highlighting unique value propositions, clear calls-to-action, and relevant ad extensions to improve click-through rates.

Landing Page Alignment

Ensured each ad group directed traffic to dedicated landing pages with relevant content, reducing bounce rates and improving conversion rates.

Before
Cost per lead
$128
Lead quality
Inconsistent
Follow up speed
Slow
After
Cost per lead
$62
Qualified inquiries
Higher consistency
Response time
Faster with automation

Website Redesign & Development

1

Intake Forms

Simplified form flow and improved mobile completion.

2

Trust Signals

Added clinician focused credibility content, reviews, and process clarity.

3

Mobile Experience

Improved speed and click to call placement.

Outstanding Results

The Impact

Here's how our strategic approach transformed the business

Overall Performance Impact

The clinic began receiving steady intake inquiries shortly after launch and established a durable digital foundation for continued growth.

Search Visibility Improvements

•Local impressions: Growing week over week

•Pages indexed: Core pages indexed quickly

•Organic inquiries: Early upward trend

Business Impact

The combined improvements in search visibility and paid advertising efficiency created a sustainable lead generation system with predictable costs and consistent quality.

Success Factors

Why This Worked

The critical ingredients that made this campaign a remarkable success

1

Clear Communication

Families understood the process and next steps quickly.

2

Intent Matched Ads

Campaigns focused on high intent inquiries instead of broad traffic.

3

Fast Response

Automation improved booking consistency.

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