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Launching a New ABA Clinic With Immediate Visibility

AutismSan Antonio, TX

Project Overview

Foundations ABA needed to establish trust and visibility quickly after opening in a competitive market.
Business Type
Startup ABA Clinic
Industry
Autism
Location
San Antonio, TX
The Challenge

Problems We Needed to Solve

Several critical obstacles were limiting growth potential

1

No Online Presence

The clinic needed a website, local setup, and visibility from scratch.

2

New Domain Trust

A new website required solid fundamentals to perform in search.

3

Early Awareness

Families needed clear messaging and easy intake steps to take action.

Project Deliverables

What We Delivered

Comprehensive solutions tailored to drive measurable business growth

1

Website launch

2

Local SEO setup

3

Google Ads launch

4

Conversion tracking and reporting

Our Strategy

Fast Trust and Visibility Strategy

We combined compliant messaging, local search fundamentals, and immediate paid visibility to generate early inquiries.

1

Clear Positioning

Explained services, process, and next steps in plain language.

2

Local Search Setup

Configured Maps fundamentals and citations to support discovery.

3

Intake Ads

Launched intake focused campaigns with strict location controls.

SEO Transformation

The Impact

Strategic optimization that drives organic growth and visibility

Technical Foundation

Built foundational local SEO with technical setup, on-page targeting, and local signals to support Maps exposure.

On-Page Optimization

Optimized page titles, meta descriptions, and header tags to align with target keywords and user search intent.

Local SEO Enhancement

Strengthened Google Business Profile optimization, improved NAP consistency, and created location-specific content.

Content Strategy

Developed content targeting customer questions and service-related queries, building topical authority.

Paid Advertising

PPC Campaign Optimization

Data-driven paid search strategies that maximize ROI and conversion rates

Campaign Structure

Ran intake focused search campaigns to drive early inquiries while SEO matured.

Keyword Strategy

Focused on high-intent keywords with clear commercial value. Implemented comprehensive negative keyword lists to eliminate wasted spend.

Ad Copy Optimization

Created compelling ad copy highlighting unique value propositions, clear calls-to-action, and relevant ad extensions to improve click-through rates.

Landing Page Alignment

Ensured each ad group directed traffic to dedicated landing pages with relevant content, reducing bounce rates and improving conversion rates.

Website Redesign & Development

1

Trust Based Content

Added clear service information, FAQs, and next step guidance.

2

Mobile Friendly Design

Optimized for fast contact and form completion.

Outstanding Results

The Impact

Here's how our strategic approach transformed the business

Overall Performance Impact

The clinic began receiving steady intake inquiries shortly after launch and established a durable digital foundation for continued growth.

Search Visibility Improvements

Local impressions: Growing week over week

Pages indexed: Core pages indexed quickly

Organic inquiries: Early upward trend

Business Impact

The combined improvements in search visibility and paid advertising efficiency created a sustainable lead generation system with predictable costs and consistent quality.

Success Factors

Why This Worked

The critical ingredients that made this campaign a remarkable success

1

Speed To Launch

Paid visibility created momentum while SEO built long term stability.

2

Clarity

Families understood the process and next steps quickly.

3

Strong Fundamentals

Local setup supported sustainable growth.

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