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Increasing Service Calls for a Residential HVAC Company

HVAC • Tampa, FL

Project Overview

CoolAir Pros needed more consistent service calls and better visibility during high demand months while improving lead tracking and follow up.
Business Type
Residential HVAC Services
Industry
HVAC
Location
Tampa, FL
Website
Visit Site
The Challenge

Problems We Needed to Solve

Several critical obstacles were limiting growth potential

1

Seasonal Visibility Swings

Search demand spiked, but the business was not consistently visible when it mattered most.

2

Outdated Website Experience

Mobile performance and conversion paths were limiting call volume.

3

Missed Leads

Leads were not consistently tracked which slowed follow up.

Project Deliverables

What We Delivered

Comprehensive solutions tailored to drive measurable business growth

1

Conversion focused website build

2

Local SEO optimization

3

Google Ads campaigns

4

CRM tracking and automation

Our Strategy

Season Driven Local Growth Strategy

We aligned messaging, pages, and campaigns with seasonal intent and ensured every inbound lead was tracked.

1

Service Based Pages

Built pages for repair, install, and maintenance with clear CTAs.

2

Local SEO Foundation

Improved Google Business Profile signals and local relevance.

3

Peak Season Ads

Ran call focused campaigns with budgets aligned to demand peaks.

4

Automation

Logged calls and triggered follow ups to reduce missed opportunities.

SEO Transformation

The Impact

Strategic optimization that drives organic growth and visibility

Technical Foundation

Built foundational local SEO with technical setup, on-page targeting, and local signals to support Maps exposure.

On-Page Optimization

Optimized page titles, meta descriptions, and header tags to align with target keywords and user search intent.

Local SEO Enhancement

Strengthened Google Business Profile optimization, improved NAP consistency, and created location-specific content.

Content Strategy

Developed content targeting customer questions and service-related queries, building topical authority.

Paid Advertising

PPC Campaign Optimization

Data-driven paid search strategies that maximize ROI and conversion rates

Campaign Structure

Ran intake focused search campaigns to drive early inquiries while SEO matured.

Keyword Strategy

Focused on high-intent keywords with clear commercial value. Implemented comprehensive negative keyword lists to eliminate wasted spend.

Ad Copy Optimization

Created compelling ad copy highlighting unique value propositions, clear calls-to-action, and relevant ad extensions to improve click-through rates.

Landing Page Alignment

Ensured each ad group directed traffic to dedicated landing pages with relevant content, reducing bounce rates and improving conversion rates.

Before
Cost per lead
$86
Lead tracking
Inconsistent
Missed calls
Frequent
After
Cost per lead
$38
Service calls
+59%
Lead tracking
Full call and form attribution

Website Redesign & Development

1

Mobile Performance

Improved load speed and mobile usability for faster conversions.

2

Click To Call

Placed call actions prominently and consistently across pages.

3

Trust Content

Added service guarantees and review highlights.

Outstanding Results

The Impact

Here's how our strategic approach transformed the business

Overall Performance Impact

The clinic began receiving steady intake inquiries shortly after launch and established a durable digital foundation for continued growth.

Search Visibility Improvements

•Local impressions: Growing week over week

•Pages indexed: Core pages indexed quickly

•Organic inquiries: Early upward trend

Business Impact

The combined improvements in search visibility and paid advertising efficiency created a sustainable lead generation system with predictable costs and consistent quality.

Success Factors

Why This Worked

The critical ingredients that made this campaign a remarkable success

1

Seasonal Intent Alignment

Campaigns matched how people search during heat spikes.

2

Conversion Focus

A clearer site experience improved call rates.

3

Better Follow Up

Automation reduced lead loss from missed calls.

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